Welcome
Greetings to all potential clients!
I welcome you to my blog LaCDesign and your interest in my design services. Below you will see a small sampling of my work which includes current and past projects. Should you have any questions or are interested in seeing any specific types of work please feel free to contact me.
I thank you for your time and interest and look forward to assisting you in your future creative endeavours.
All the best,
Laura Croswaite
Graphic Designer
lcroswaite@gmail.com
Wednesday, 16 February 2011
Revolution logo
This logo was created for a company called Revolution Resource Recovery in the Seattle area which had a business focus concerning recycling. The client wished to reflect recycling within the logo visuals. Embracing this design constraint, the letter "R" was altered in order to reflect the movement and iconic imagery of arrows both to reflect the circular movement implied by the word revolution itself as well as the recycling concept.
Home for the Holidays logo
Seen above is a logo designed for the Chapman University annual holiday party. The theme for this year was "Home for the Holidays" and the challenge was creating a simple, yet unique logo that could be printed clearly on the surface of a coffee mug. The combination of a san-serif and a script font ensured legibility of the words, whilst a roofline with holiday lights supplied an interesting visual which created a logo that was self-contained and cohesive.
Keystone Revenue Solutions, Inc. logo
Shown here are two of my most recent logo designs presented to a client with his own business living and working out of Costa Mesa, California. He wanted a professional looking logo for use on his business cards and corporate presentations. Embracing the use and visual of the keystone itself, these two options present two highly professional looks. The first combines a keystone, arch, and climbing arrow to reflect the name of the company itself. The second option is more simple in creating the arch and keystone out of the letter "n".
Wine bottle labels
Above are two wine bottle label designs for the Southern California Bearded Collie Club. These customized bottles were part of a holiday club fundraiser. The labels were designed around an image of a bearded collie on various green textured backgrounds. The corresponding colors used within the labels were chosen to compliment the colors of the glass and wine itself.
Karate T-shirt designs
Above are two t-shirt designs pitched for the 2011 All Butokukan Karate Tournament. Both client and designer agreed that images of people punching, jumping and kicking were both common and stereotypical of karate t-shirt designs and something more unique was desired. The first design plays off of the typography trend in the graphic tees of today. A bold yet slightly distressed font is used in a color scheme that compliments the shirt color as well as pops off as eye-catching. The second design is a hand drawn dragon holding an orb with the tournament information on it. The designer created the dragon from scratch first with paper and pencil before it was reconstructed graphically. Again, a distressed look is employed to reflect current fashion trends and appeal to the desired audience.
Tuesday, 15 February 2011
VCA tri-fold brochure option 2
Above is the second design option for the veterinary hospital. This option highlights the caring tone of the hospital and its employees through the humanistic color scheme of chocolate brown, pink and very pale yellow. The images of the dog and cat on the cover look directly out toward the viewer in order to engage them. Graphic icons are included throughout the different sections in order to add visual interest as modern watermarks.
VCA tri-fold brochure option 1
Above are the two sides of a tri-fold brochure for a local veterinary hospital. This is one of two versions designed for the client. This design highlights a professional clinical feel that highlights reliability and impeccable care and service. Since dogs and cats are the only patients cared for at this particular clinic, images of both at different stages of life are highlighted on the cover. Black and white images support the professional tone. Warmth is added through the color palette of chocolate brown, pale yellow, and light blue.
Malmgren business card
Above is a two-sided business card design for an Audio Engineer. The design embraces the iconic imagery of a microphone to add an interesting visual element. The microphone begins on the black backside of the card with a cable that snakes around to the white front side and acts as a directional force leading directly to the name and contact information.
OSU Tennis team logo
Relay for Life tri-fold brochure
Above is a tri-fold brochure design for the American Cancer Society's fundraising event called Relay for Life. This brochure provides information concerning a current cancer study and encourages voluntary participation. It was distributed at a local Relay for Life event in Orange, California. The design was inspired by the purple moon shape of the Relay for Life logo and the color palette of the American Cancer Society logo. The text was organized in legible sections that embrace white space. A picture strip showcasing past research studies and event photos bisects the text as a visually stimulating focal point to the layout.
Cecil Awards logo
Shown here is another logo design for the Cecil Awards, an award show held annually at Chapman University recognizing students within the Dodge College of Film and Media Arts. The logo design needed to accurately reflect the tone of the event which is potrayed through a combination of text and a large letter C with a laurel branch symbolizing achievement.
Alliance Logo
Shown here is a logo design for the Parent Teacher Alliance for schools in California. The logo includes two adult figures in green to represent the parents and teachers as well as a graduate figure in orange. The color green is appropriate and often associated with education whilst orange is the color of creativity. The addition of the mortar board on the student's head shows the end goal of this organization.
Thursday, 10 February 2011
Bakehouse Organic Bakery & Cafe
All About My Mother special edition DVD packaging
Food Bank of Alaska print campaign
Madonna website redesign
Bras for a Cause print collateral
Olympic Games wayfinding materials
Wedding set
United Kingdom medical pictograms
Chapman University freshmen recruitment
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