Above are two t-shirt designs pitched for the 2011 All Butokukan Karate Tournament. Both client and designer agreed that images of people punching, jumping and kicking were both common and stereotypical of karate t-shirt designs and something more unique was desired. The first design plays off of the typography trend in the graphic tees of today. A bold yet slightly distressed font is used in a color scheme that compliments the shirt color as well as pops off as eye-catching. The second design is a hand drawn dragon holding an orb with the tournament information on it. The designer created the dragon from scratch first with paper and pencil before it was reconstructed graphically. Again, a distressed look is employed to reflect current fashion trends and appeal to the desired audience.
