Above is a tri-fold brochure design for the American Cancer Society's fundraising event called Relay for Life. This brochure provides information concerning a current cancer study and encourages voluntary participation. It was distributed at a local Relay for Life event in Orange, California. The design was inspired by the purple moon shape of the Relay for Life logo and the color palette of the American Cancer Society logo. The text was organized in legible sections that embrace white space. A picture strip showcasing past research studies and event photos bisects the text as a visually stimulating focal point to the layout.
